Meet the Founder: Jarryd Briggs, CEO & Founder of reativ

Jarryd Briggs founded reativ after spending more than 15 years inside bank treasury teams and seeing firsthand how critical, but underserved, this function is within financial institutions.

Before launching reativ, Jarryd held leadership roles across treasury operations, ALM, investments, and liquidity management at a $67 billion publicly traded bank. During that time, he experienced a challenge that many treasury teams still face today managing cash, liquidity, and financial risk: most bank treasury departments still rely on outdated spreadsheets and manual processes that limit real-time cash visibility and operational efficiency.

Yet most treasury platforms were designed for corporates or global banks, not regional and community institutions.

"That gap is what led Jarryd to start reativ."

reativ is a modern, cloud-based treasury management system (TMS) purpose-built for banks and credit unions. The platform brings real-time cash visibility, automation, and AI-driven insights together in a single secure interface, helping treasury teams optimize liquidity, reduce manual processes, and strengthen oversight.

Jarryd holds an Executive MBA from the University of Oregon, is a Certified Treasury Professional, and was recognized in 2024 as one of Portland’s 40 Under 40. Today, he’s on a mission to modernize bank treasury operations and give financial institutions the real-time tools they need to manage liquidity with confidence.